High ROI investment into JamPot services allows GoSquared to optimise growth

The Challenge

GoSquared, a dynamic company known for providing real-time analytics and customer engagement solutions, was on a growth trajectory that included the launch of EcoSend, a climate-conscious email marketing product. As they expanded, GoSquared faced the complex challenge of scaling their operations while maintaining efficiency and controlling costs. They needed expertise in diverse areas such as finance, legal, executive assistance, and operations but were wary of the high costs and inflexibility associated with full-time hires. To navigate this critical phase, GoSquared required a partner who could provide flexible, on-demand support across multiple functions without compromising on quality or efficiency.

Our Solution

When we partnered with GoSquared, we understood their need for a versatile and scalable support system. We provided access to a broad talent pool, including finance, legal, executive assistance, and operations experts. Our flexible support model allowed GoSquared to scale services based on their needs, ensuring cost-efficiency and optimal resource allocation. We offered a single point of contact per service to integrate seamlessly with their internal team, enhancing coordination and communication for cohesive support across various functions.

We tailored our support to align with GoSquared's goals, assigning a finance team to streamline accounting, budget management, and strategic financial planning. Our legal professionals handled contract reviews, compliance, and intellectual property management, ensuring efficient navigation of legal challenges. Executive assistants managed schedules, meetings, and administrative tasks, while operations specialists streamlined processes, supported B Corp certification efforts, and engaged in CSR activities like tree planting and community volunteering. We also managed key projects like Cyber Essentials Renewal, Carbon Footprint Mapping, and the creation of a company handbook and policies.

“Jam Pot continues to be one of the highest ROI spends we make at GoSquared and I am so thankful for the day we came across the service. The Jam Pot team’s amazing attitude and hard work help us run the business better than ever and they never fail to bring a smile to every call”

James Gill - CEO

The Outcome

Our collaboration with GoSquared delivered exceptional value, with comprehensive support equivalent in cost to a single mid-to-senior hire. Our expertise led to streamlined accounting, affordable legal services, and improved operational workflows, allowing GoSquared to focus on their core activities and goals. With our assistance, GoSquared made significant strides towards becoming a B Corp, reflecting their commitment to social and environmental responsibility, whilst CSR initiatives boosted employee morale and community engagement.

Key Results

• Effective budget management
• Scalable support ensuring cost-efficiency
• Tailored support to align with business goals