Stefanie G.

Hi, my name is Stephanie, and I've been working in marketing for over 18 years now. I started my journey in the corporate world, working for Compass and Lidl. I then segued into project management for large tech builds - everything from large CRMs through to apps.I moved back over into marketing where I've now been for the last 12 years. My main experience is in tech, B2B SaaS, real estate, and e-commerce; I've done a few projects within the energy and finance sector as well. I'm a strategic growth marketer, helping companies of all sizes hit their next big milestone. One of my favourite achievements to date has been launching a new self-serve product for a tech company that I was working for. We generated 1.5 million pounds in revenue within four weeks! Whether your goal is to achieve your next funding run or hit your revenue target, I'm sure I can help. I look forward to chatting and learning more about your business.

Orderlion (Head of Marketing) - AI-Powered Wholesale Ordering Platform

• Led the development of Orderlion's marketing function, implementing a comprehensive strategy that significantly improved market presence across all 5 geographies.
• Successfully executed top-of-funnel and post-purchase experiments, optimizing customer acquisition and retention.
• Achieved a 190% increase in sales pipeline and 38% increase in conversions.
• Mentored and trained team members, fostering cross-departmental collaboration and teamwork.
• Demonstrated budget management skills, maximizing the impact and efficiency of marketing initiatives.
• Introduced partnership marketing, generating an additional 15% in ARR.
• Implemented targeted workflows that resulted in an 18.4% increase in activation and 86.1% increase in upselling.

Ocean Bottle (Product Marketing) - Plastic Pollution Tech Solutions

• Conducted market research to identify the target audience for a new tech product offering - Ocean Co.
• Developed comprehensive buyer personas and Ideal Customer Profile (ICP) to refine targeting efforts.
• Formulated initial marketing strategy and delivered a multi-channel campaign to test various marketing initiatives.
• Streamlined the customer journey, reducing touchpoints from 20+ to an average of 5.
• Implemented a self-serve feature on the Shopify store, enabling half of the pipeline to be serviced instantly.
• Successfully upsold 100% of existing customers to larger plans, resulting in a 20% increase in ARR.

Checkstep (Head of Marketing) - AI-Driven Content Moderation Platform

• Led the development of marketing and sales strategy as Checkstep's first marketing hire, building the foundation from the ground up.
• Managed a brand overhaul and revamped all marketing and sales assets.
• Fostered cross-functional collaboration, aligning marketing with sales and product teams.
• Initiated and executed multiple marketing experiments to gain insights into the market landscape and tailor strategies accordingly.
• Achieved a 10x increase in enterprise SQLs in six months, with 2x closed wins (Roblox & Money Saving Expert).
• Successfully secured acceptance into respected tech accelerators such as Creative Destruction Labs, AWS Seed Spotlight, and Tech Nation, increasing industry visibility and credibility.

Feedr (Interim Head of Marketing) - Cloud Canteen & Corporate Catering Tech Solutions

• Formulated and executed a growth-focused marketing strategy that improved market position and significantly increased sales pipeline.
• Achieved a 117% increase in organic leads and a 3x increase in qualified PPC leads within six months.
• Spearheaded a successful new product launch campaign, exceeding sales expectations with over £1.5m GMV generated in the first four weeks, surpassing the target by over 100%.
• Substantially increased user uptake from 24.9% to 87.2% within the same six-month timeframe.

The Altitude Agency (GTM and Venture Builder Consultant) - Venture Builder Agency

• Worked closely with start-up founders to define business concepts, ensuring viability and scalability.
• Designed and implemented positioning, branding, and GTM strategies for tech start-ups, securing funding from £350k to £38.5m.
• Led an experienced team and managed budgets from £18k to £2.9m, driving growth and delivering strong ROI.